Looking at the new generation of bikes I see lots of downspec’ed wheels. As bike companies cut costs to hit certain price points it looks like wheels are becoming the sacrificial component. Some bike brands use house branded parts for their wheels. Other bike manufactures rely on parts companies to supply wheels. Either way they are heavy rims, faulty hubs, unbranded spokes, and poorly tensioned wheels not doing justice to the rest of the bike. Upgrade your ride with a set of hand built wheels and you’ll get lighter rims for even faster acceleration, better build quality, and name brand parts.