If you are lucky enough to live in Spokane, WA you can contact MLW to demo some handbuilt A23 wheels and feel the difference.
Velocity A23 rim, Velocity hubs, $468
Velocity’s A23 clincher rim is a wider profile road rim based on their popular Aerohead design. Traditionally clincher road rims have been 19-20mm wide. The A23 is a fatter 23mm wide. This extra rim volume makes for a better, tubular-like, ride by not squeezing the tire beads closer together. Also when mounted with a 23mm tire the matching rim width provides an aerodynamic advantage by creating more continuous airflow around the wheel.
Like all Velocity rims the A23 hoops are made in the U.S.A. and come in a variety of colors and spoke hole drillings.