While handbuilding custom bicycle wheels I am trying to make an environmental difference with the business choices I make. All orders are now shipped UPS carbon neutral. This is costing about .50 cents extra per order. I just ordered new business cards printed with soy ink on recycled paper. I also have a new box distributor with better box size choices. This reduces shipping costs and materials. I am also recycling more boxes to use for packing rather than the snazzy cardboard sleeves my wheels used to be shipped in. Thanks for doing your part and riding.